Gigi Catalin Neculai

Duties/Responsibilities:

Analyzes current search engine optimization (SEO) of the assigned website, including site structure, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.

Assists with drafting, defining, and implementing unified SEO strategies and campaigns that will drive long-term, sustainable site traffic.

Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.

Analyzes SEO traffic metrics such as search engine referrals and keyword rankings.

Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.

Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.

Monitors specific SEO efforts; gathers and analyzes data and reports results to the team.

Maintains current knowledge of developments and best practices in SEO.

Performs other related duties as assigned.

Skills and Competencies

Strong experience with HTML/CSS

Expertise in current SEO best practices

Knowledge in using content management systems (CMS) to optimize websites

Familiarity with requisite web analytics tools and reporting tools

Working knowledge of SEO copywriting and UI design skills

Solid background in strategy for traditional and digital media channels

Strong leadership and organizational skills

Analytical, results-driven mindset

Solid writing and communication skills