Institute for Public Relations

Local business

University of Florida, 2096 Weimer Hall, PO Box 118400
32611 Gainesville
United States

Phone: 352-392-0280

Website: www.instituteforpr.org

the science beneath the art of public relations™

IPR focuses on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use. We do this through three kinds of research:

1. Research in public relations, to guide and evaluate communications programs (in other words, planning research and measurement)
2. Research on public relations, to understand what we do and how we do it (benchmarking and best practices)
3. Research for public relations – the social science underpinnings of our work

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