Restaurant/cafe

La Hacienda Ranch

Name: La Hacienda Ranch
Address: 3300 N Interstate 35e, Carrollton, 75007-4640, United States

Unclaimed Listing

3300 N Interstate 35e, 75007-4640 Carrollton (United States)

Call: +1 (972) 323-5242

About La Hacienda Ranch

Phone: +1 (972) 323-5242

Website: http://www.lahaciendaranch.com/lahaciendaranch/home.htm

Opening times:

Sun 11:00 am - 10:00 pm

Mon 11:00 am - 10:00 pm

Tue 11:00 am - 10:00 pm

Wed 11:00 am - 10:00 pm

Thu 11:00 am - 10:00 pm

Fri 11:00 am - 11:00 pm

Sat 11:00 am - 11:00 pm

Fine Mexican Foods And Steaks

Martinez used his father's margarita recipe in his new restaurant. Mariano used his show business contacts to generate word-of-mouth about the new Mexican restaurant, which resulted in large crowds.

Demand for his blended margarita was high, but the bar staff could not keep up with orders, as over 200 per night were produced from just one blender. Customers complained that the drinks tasted different each time, and Martinez realized that his bartenders did not take the time to measure out the drink’s ingredients. His head bartender complained that the drink was too complicated and threatened to quit. Faced with both unhappy bartenders and dissatisfied customers, Martinez resolved to find a better way. At a local 7-Eleven, he noticed the Slurpee machine, and he realized he could premix the margarita and the bartenders would simply pull the lever to dispense it. He tried to buy a frozen drink machine but was told no, as they were leery of his intention and said his idea would not work because alcohol does not freeze.

Martinez finally bought a used ice cream machine on May 11, 1971 and modified the machine and his recipe to make frozen margaritas. It was a “simple spigot with a lever, a steel cup holder in which to place a glass, some buttons and vents”. The machine was moved to Mariano’s bar where it was placed front and center, and soon customers began to ask for the frozen margarita by name.

At this time, Texas prohibited selling liquor by the glass in the dining rooms of restaurants, so Mariano’s Mexican Cuisine was operated as a private club. But later in 1971, the law was changed to allow restaurants in wet counties to sell cocktails by the glass. Sales of the already popular frozen margarita soared as a result, and Mariano’s became the destination for cocktails in Dallas. As popularity of the drink increased and word of mouth traveled, other versions of The World’s First Frozen Margarita Machine hit the market and even became standard bar equipment. This was due in part to Mariano’s lack of a patent on the machine. Mariano never sought to be an inventor, he simply wanted to keep his doors open, protect his reputation and live the American Dream of owning his own business. In the process of doing so, he impacted several industries. The frozen margarita machine streamlined the process of making frozen margaritas, increasing U.S. demand for the largely unknown Mexican spirit tequila, and contributed to the popularity of the Tex-Mex cuisine with which it was often paired.

Address & Location

La Hacienda Ranch

3300 N Interstate 35e

75007-4640 Carrollton

United States

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